BUSINESS MODEL
INTEGRATED PHARMA OCEAN FREIGHT PROGRAM
Plug & Play Convenience
The
Poseidon
pharma
ocean
freight
program
is
being
built
for
quick
and
easy
adoption
with
‘plug
&
play’
convenience
for
pharmaceutical
manufacturers
and
shippers.
This
allows
different
pharma
ocean
lanes
to
be
rapidly
brought
on-stream
through Poseidon’s standardised, pre-validated, GDP-compliant, full-insured pharma ocean-freight service.
Service Categories
The
Poseidon
program
is
developing
two
primary
freight
services,
each
covering
the
common
temperature
bands
used
for
the
bulk
shipment
of
pharma
and
each
with
a
tiered
choice
of
features/quality
points
to
suit
to
the
requirements
of
different products, local regulatory requirements and individual shippers.
Poseidon Full Container Load (FCL) Service
The
Poseidon
FCL
service
is
a
‘gold-standard’,
GDP-compliant,
full
container
ocean
freight
service
for
the
main
pharma
lanes.
This
can
be
used
in
conjunction
with
the
LCL
service
to
facilitate
planning,
inventory
management
and cost control.
Poseidon Less than Container Load (LCL) Service (Groupage)
A
key
feature
of
the
Poseidon
program
will
be
its
ability
to
handle
small
pharma
shipments.
Its
LCL
(Less
than
Container
Load)
service
will
operate
alongside
its
full
container
service
and
open
up
ocean
freight
to
small
and
medium-sized
pharma
companies.
For
these,
Poseidon
'opens
the
hatch'
to
ocean
transportation
and
the
hugely
advantageous
freight
rates
on
offer
compared
to
other
modes.
On
the
other
hand,
larger
companies
can
use
the
service to spread risk and maintain viability on low-volume lanes.
The
Poseidon
LCL
service
is
being
designed
for
pharma
shippers
of
all
sizes
and
will
be
suitable
for
small
volumes
and
split
shipments
to
facilitate
risk
dispersion,
increased
delivery
frequencies,
and
improved
inventory
management.
Full
GDP-compliant
load
consolidation
and
transhipment
will
form
part
of
the
service.
The
LCL
service will be suitable for JIT inventory programs especially when synchronised with back-up air-freight services.
‘Built-in’ Ocean Freight Insurance
In
the
case
of
sea-freight
insurance,
shipping
lines
typically
offer
very
limited
cover
and
it
can
be
difficult
to
obtain
adequate
cover
through
the
traditional
markets.
However
Poseidon
is
working
with
the
insurance
industry
to
put
in
place
a
sector-leading
insurance
framework
specifically
for
the
Poseidon
program
which
will
deliver
full-value
cargo
insurance
and
an
exclusive
range
of
Poseidon
benefits.
This
reflects
the
robust
risk-management
processes
that
underpin the Poseidon program which will be striving to
simplify and demystify the marine insurance process.
Tiered Service Structure
Poseidon
is
introducing
a
tiered
service-structure
providing
validated,
GDP-compliant
ocean
transportation
of
all
pharma
products
from
small
molecule
generics
and
consumer
products
to
large
molecule
biologics
and
ultra-sensitive
goods.
All
pharma temperature ranges will be provided including deep frozen.
Guaranteed door-to-door
A
guaranteed
door-to-door
service
will
be
provided
by
an
intimately
interlocked
provider
network.
Poseidon
Supply
Partners
undergo
a
rigorous
pre-qualification
and
entry
process
and
are
committed
to
a
structured
program
of
continuous improvement, both individually and as a group.
The
Poseidon
integration
model
is
designed
to
minimise
risk
and
maximise
reward
for
all
contributing
parties.
It
does
this
by
providing
the
potential
for
considerably
enhanced
performance
and
through
providing
a
co-operative
environment
where
mutual
trust
and
respect
can
develop
within
an
antitrust-compliant
framework.
The
combination
of
consolidated
volumes,
efficient
hub
&
spoke
distribution
and
an
in
-
tegrated
LCL
service
is
a
game-changer
in
terms
of
cost-efficiency
and
inventory
management.
Indirect Cost Savings
It
is
a
well-documented
fact
that
the
cost
of
recording,
reporting
and
rectifying
supply
chain
temperature
excursions
and
other
process
defaults
substantially
dwarfs
the
cost
of
compromised
product.*
Indeed
managing
environmetal
deviations is the biggest single source of unneccessary cost relating to the pharma logistics process.
Horizontal Collaboration
Horizontal
collaboration
between
pharma
shippers
using
the
Poseidon
neutral
trustee
facility
provides
the
ability
to
generate meaningful freight volumes and solicit better standards of service and better rates.
Strategic Integration
Poseidon
harnesses
and
focuses
the
collective
resource
and
knowledge
of
the
entire
pharma-logistics
supply
chain
to
create optimal solutions, foster innovation, improve efficiency and drive down costs.
*The average cost of investigating a single pharma temperature excursion has been reported at
$6,500.00
If
the
Poseidon
philosophy
were
to
be
encapsulated
in
just
3-
words,
these
might
be
"integration",
"aggregation"
and
"standardisation".
By
combining
these
three
elements,
together
with
everything
they
represent,
a
model
is
created
that
engenders
teamwork
and
transparency,
provides
economies
of
scale
and
brings
much
more
certainty
and
predictability to the cold chain process.
Quite
simply,
by
bringing
the
best
supply
chain
shippers,
carriers
and
suppliers
together
and
by
substituting
a
win-win
environment
for
zero-sum
behaviour,
the
conditions
are
created
for
supply
chain
optimisation
as
well
as
market
differentiation,
realistic
margins,
and
security
of
business
for
carriers
and
suppliers.
Poseidon
also
has
a
goal
of
bringing
pharma
shippers
together
in
order
to
combine
freight
for
significant
consolidated
shipping
volumes.
At
the
end
of
the
day,
freight
prices
are
driven
by
the
supply
and
demand
for
capacity
so
by
providing
a
compliant
means
of
aggregating
consignments
from
multiple
shippers,
Poseidon
opens
the
doors to a new freight paradigm.