BUSINESS MODEL
INTEGRATED PHARMA OCEAN FREIGHT PROGRAM
Plug & Play Convenience
The Poseidon pharma ocean freight program is being built for quick and easy adoption with ‘plug & play’ convenience for pharmaceutical manufacturers and shippers. This allows different pharma ocean lanes to be rapidly brought on-stream through Poseidon’s standardised, pre-validated, GDP-compliant, full-insured pharma ocean-freight service.Service Categories
The Poseidon program is developing two primary freight services, each covering the common temperature bands used for the bulk shipment of pharma and each with a tiered choice of features/quality points to suit to the requirements of different products, local regulatory requirements and individual shippers. Poseidon Full Container Load (FCL) Service The Poseidon FCL service is a ‘gold-standard’, GDP-compliant, full container ocean freight service for the main pharma lanes. This can be used in conjunction with the LCL service to facilitate planning, inventory management and cost control. Poseidon Less than Container Load (LCL) Service (Groupage) A key feature of the Poseidon program will be its ability to handle small pharma shipments. Its LCL (Less than Container Load) service will operate alongside its full container service and open up ocean freight to small and medium-sized pharma companies. For these, Poseidon 'opens the hatch' to ocean transportation and the hugely advantageous freight rates on offer compared to other modes. On the other hand, larger companies can use the service to spread risk and maintain viability on low-volume lanes. The Poseidon LCL service is being designed for pharma shippers of all sizes and will be suitable for small volumes and split shipments to facilitate risk dispersion, increased delivery frequencies, and improved inventory management. Full GDP-compliant load consolidation and transhipment will form part of the service. The LCL service will be suitable for JIT inventory programs especially when synchronised with back-up air-freight services.‘Built-in’ Ocean Freight Insurance
In the case of sea-freight insurance, shipping lines typically offer very limited cover and it can be difficult to obtain adequate cover through the traditional markets. However Poseidon is working with the insurance industry to put in place a sector-leading insurance framework specifically for the Poseidon program which will deliver full-value cargo insurance and an exclusive range of Poseidon benefits. This reflects the robust risk-management processes that underpin the Poseidon program which will be striving to simplify and demystify the marine insurance process.Tiered Service Structure
Poseidon is introducing a tiered service-structure providing validated, GDP-compliant ocean transportation of all pharma products from small molecule generics and consumer products to large molecule biologics and ultra-sensitive goods. All pharma temperature ranges will be provided including deep frozen.Guaranteed door-to-door
A guaranteed door-to-door service will be provided by an intimately interlocked provider network. Poseidon Supply Partners undergo a rigorous pre-qualification and entry process and are committed to a structured program of continuous improvement, both individually and as a group.
The
Poseidon
integration
model
is
designed
to
minimise
risk
and
maximise
reward
for
all
contributing
parties.
It
does
this
by
providing
the
potential
for
considerably
enhanced
performance
and
through
providing
a
co-operative
environment
where
mutual
trust
and
respect
can
develop
within
an
antitrust-compliant
framework.
The
combination
of
consolidated
volumes,
efficient
hub
&
spoke
distribution
and
an
in
-
tegrated
LCL
service
is
a
game-changer
in
terms
of
cost-efficiency
and
inventory
management.
Indirect Cost Savings
It is a well-documented fact that the cost of recording, reporting and rectifying supply chain temperature excursions and other process defaults substantially dwarfs the cost of compromised product.* Indeed managing environmetal deviations is the biggest single source of unneccessary cost relating to the pharma logistics process.Horizontal Collaboration
Horizontal collaboration between pharma shippers using the Poseidon neutral trustee facility provides the ability to generate meaningful freight volumes and solicit better standards of service and better rates.Strategic Integration
Poseidon harnesses and focuses the collective resource and knowledge of the entire pharma-logistics supply chain to create optimal solutions, foster innovation, improve efficiency and drive down costs.
*The average cost of investigating a single pharma temperature excursion has been reported at
$6,500.00
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If
the
Poseidon
philosophy
were
to
be
encapsulated
in
just
3-
words,
these
might
be
"integration",
"aggregation"
and
"standardisation".
By
combining
these
three
elements,
together
with
everything
they
represent,
a
model
is
created
that
engenders
teamwork
and
transparency,
provides
economies
of
scale
and
brings
much
more
certainty
and
predictability to the cold chain process.
Quite
simply,
by
bringing
the
best
supply
chain
shippers,
carriers
and
suppliers
together
and
by
substituting
a
win-win
environment
for
zero-sum
behaviour,
the
conditions
are
created
for
supply
chain
optimisation
as
well
as
market
differentiation,
realistic
margins,
and
security
of
business
for
carriers
and
suppliers.
Poseidon
also
has
a
goal
of
bringing
pharma
shippers
together
in
order
to
combine
freight
for
significant
consolidated
shipping
volumes.
At
the
end
of
the
day,
freight
prices
are
driven
by
the
supply
and
demand
for
capacity
so
by
providing
a
compliant
means
of
aggregating
consignments
from
multiple
shippers,
Poseidon
opens
the
doors to a new freight paradigm.
