Poseidon Goals

The principal aim of Poseidon is one of significantly improving the quality and reliability of pharma freight by sea and it is achieving this through, inter alia, the application of proven best-practice supply chain principles and procedures. Poseidon is pharma-manufacturer-driven and built on a found - ation of win-win team-work, supply-chain discipline, shared risk, mutual strategic targets, focused effort, transparency and continuous improvement. The principal aim of Poseidon is one of significantly improving the quality and reliability of pharma freight by sea and it is achieving this through, inter alia, the application of proven best-practice supply chain principles and procedures. Poseidon is pharma-manufacturer-driven and built on a foundation of win-win team-work, supply-chain discipline, shared risk, mutual strategic targets, focused effort, transparency and continuous improve - ment. In other words Poseidon is about best-practice, partnering, performance, compliance and controlled risk. Essentially Poseidon is building a unique network of pharma shippers and specialist suppliers which, between them, constitute the complete logistical cold-chain for pharma. All parties, from the pharma manufacturers at one end, to the logistics-providers in the middle, to the product suppliers at the other end, pulling together in the same direction in order to achieve pre-defined, common goals. (BTW, the Poseidon network also extends to other critical players such as insurers and port authorities.) All of these parties are committed to working in an integrated manner as part of a one-team culture and to bringing their particular expertise to the table. This end-to-end approach is known as ‘structured collaboration’ and, done correctly, brings numerous advantages to the participant organisations.

GOAL 1

Develop ocean freight as the 'default' long-haul shipping mode for a much larger proportion of pharma products.

GOAL 2

Capitalise on the growing modal-shift from air to sea.

GOAL 3

Standardise and streamline the pharma ocean-freight process wherever possible.

OBJECTIVES